Skip to main content

Understanding Customer Needs

March 3rd, 2016 ~ 06:00pm–08:00pm
Harvard Innovation Lab

Customers are rarely the source of winning new product ideas—how can the customer know?—which means relying on the customer to tell you what to build is a recipe for failure. Yet both entrepreneurs and established companies expect just that. Real innovation, on the other hand, comes from a deep understanding of customer needs—the benefits that customers seek within given contexts or occasions. Join John Mitchell (AB ’96), President & Managing Principal of Applied Marketing Science, and an expert in customer insights as he discusses how to understand your customer. Hosted by the Harvard Innovation Lab. RSVP here.

Press Contact

Caroline Perry
(617) 495-4157