Understanding Customer Needs
Customers are rarely the source of winning new product ideas—how can the customer know?—which means relying on the customer to tell you what to build is a recipe for failure. Yet both entrepreneurs and established companies expect just that. Real innovation, on the other hand, comes from a deep understanding of customer needs—the benefits that customers seek within given contexts or occasions. Join John Mitchell (AB ’96), President & Managing Principal of Applied Marketing Science, and an expert in customer insights as he discusses how to understand your customer. Hosted by the Harvard Innovation Lab. RSVP here.