Events All Events
Harvard Grid's The Future of AI & Marketing: Innovations in Brand & Community Engagement
March 13th, 2025 ~ 06:00pm - 08:30pm
TBD, Science and Engineering Complex, 150 Western Ave, Boston, MA 02134, USA
Harvard Business School Association of Boston (HBSAB) and Harvard Grid are hosting an event focusing on AI marketing. In celebration of Women’s History Month, join us for an inspiring panel event featuring female leaders and C-Suite executives leading the charge in AI-driven marketing and branding innovations. This dynamic discussion will explore how artificial intelligence is transforming consumer engagement, personalizing brand experiences, redefining creative strategies, and driving business growth at both local and global levels.
Speakers:
Dr. Patti Fletcher | Dynamic C-Suite Leader
Dr. Patti Fletcher is a dynamic c-suite leader, marketing strategist, leadership futurist, and gender equity expert with a proven track record of building and leading high-performing global organizations. Her career has been marked by category creation and disruption at the intersection of people, business, technology, and data at industry leaders such as SAP, Salesforce, IBM, Workhuman, and Limeade (acquired by WebMD). Patti currently serves as Chief Marketing Officer at LeapGreat and Chief Strategy and Practice Officer at TalentLign. Recognized for her expertise in blending marketing strategies with human capital management, she has pioneered innovations in leveraging machine learning to address unconscious bias in critical workforce decisions.
Liz Vanzura | Co-Founder GAI Insights/ Adjunct Professor Bentley University
Liz Vanzura is an award-winning advertising and lifestyle marketing leader with extensive C-suite experience on both the client and agency sides of the business. She specializes in content marketing, public relations, experiential events, and business development. As former CMO of VW, HUMMER, Cadillac, and Wahlburgers, Liz earned top honors, including a Cannes Grand Prix, Ad Age’s Marketer of the Year, and induction into the AAF Advertising Hall of Achievement. She has collaborated with top creative minds to grow iconic brands like Fanatics, Sharpie, Paper Mate, Truly Spiked & Sparkling, BOSE Automotive, Foster Grant, and Boston Children’s Hospital. Liz also advises and partners with companies such as Revere.ai, Makery.ai, Corraldata.com, Smooth-ai, Coffee Labs, Disney, and ABC’s Good Morning America.
Kate Reichenbach | VP Digital Strategy at Wex
Kate is strategic business leader with a proven track record in driving digital transformation and operational excellence. She leads high-performing team focused on Digital Strategy, AI Strategy & Implementation, Enterprise Innovation Management, Digital Operations, and Program Management. As the leader of WEX's Digital Center of Excellence, she leads the WEX’s centralized AI strategy execution and Enterprise Innovation Management to build and scale digital capabilities to unlock new revenue streams and enhance organizational efficiency.
Christine Parker | HBSAB Board Member and SVP at Quantive (& Event Moderator)
Christine is an accomplished executive in digital transformation and AI, with over 20 years of experience in data-driven business transformation and customer and employee experience optimization. A former Partner at EY, she has advised Fortune 500 companies on strategic growth and operational excellence. Currently, as Chief Customer Officer at an AI startup, Christine drives customer success initiatives and product adoption strategies. A graduate of Harvard Business School's Advanced Management Program (AMP199), she also serves as Vice President of Partnerships and Co-VP of Events for HBS Association of Boston.
Tags: Grid
Press Contact: Kirsten Mabry | (617) 495-4157
All Events