Crimson Hexagon, Inc., was established to develop and commercialize a novel algorithm developed by Professor. Gary King: Sentiment Analysis of Unstructured Text.. Professor King’s technology is an innovative means of gleaning opinions from text in ways that surpass alternative approaches. Initially developed in order to determine sentiment on blogs about presidential candidates, its key marketable application is for companies to:

• Learn more about common perception of their products
• Receive real-time, ongoing information related to what is being written
• Understand the opinions and sentiments of their customer base

OTD worked closely with Professor. King to develop the initial business strategy of the company. The initial funding for the company came from an angel investors group that OTD introduced to the company’s founding CEO. Known as Sentiment Analysis of Unstructured Text, Prof. King’s technology is an innovative means of gleaning opinions from text in ways that surpass alternative approaches. Prof. King initially developed this technology in order to determine the sentiment on blogs related to presidential candidates. The key application is for companies to: i) learn more about the “word on the street” related to their products; ii) to receive real-time, ongoing information related to what is being written; and iii) to understand the opinions and sentiments of their customer base.