Join Michael Fenn, PhD, and Troy Norris, MBA, to discuss competitive landscapes and how to identify current and future competitors. Hosted by Harvard Innovation Labs.

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Michael and Troy will talk about competitive differentiation and how to protect your competitive advantage. They will also introduce Target Product Profiles.

Questions that will be addressed include:

• Who are your main competitors?
• How do customers currently solve this problem and with which competitive solutions?
• What makes your solution better?
• How can you build a ‘moat’ to defend your advantages?