Healthcare and Life Science Startup Development Workshop: Competitive Differentiation
Join Michael Fenn, PhD, and Troy Norris, MBA, to discuss competitive landscapes and how to identify current and future competitors. Hosted by Harvard Innovation Labs.
Michael and Troy will talk about competitive differentiation and how to protect your competitive advantage. They will also introduce Target Product Profiles.
Questions that will be addressed include:
- Who are your main competitors?
- How do customers currently solve this problem and with which competitive solutions?
- What makes your solution better?
- How can you build a ‘moat’ to defend your advantages?